Product Design
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UX Design
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UI Design
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Visual Design
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Branding
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Design Systems
Curious by nature and collaborative by heart, I’m passionate about designing digital products that solve real problems and create meaningful experiences.
AI Shorts
Ten Sixty Apps
Graphic Design
Multiple clients
Branding, identity and graphic design. Elevating brands in my downtime.
Background
I’m a Senior/Lead Product Designer with 14 years’ experience creating intuitive, accessible and scalable digital products. I work across the full product design lifecycle—from discovery and research through interaction design, design systems, testing and delivery—with a strong foundation in visual design that shapes how I approach every product.
I’ve worked with startups, agencies and enterprise teams across ecommerce, marketplaces, government, education, real estate, entertainment and digital services. My experience spans complex transactional platforms, SaaS products, mobile apps, responsive web experiences and AI-enabled products, balancing customer needs, business objectives and technical constraints to turn complex problems into clear, thoughtful experiences.
APR 2026 – AUG 2026 : Contract
Impact: Helped establish the UX foundation for Marriner Group's new digital ticketing platform, simplifying complex booking journeys and creating scalable interaction patterns across discovery, seat selection, checkout and account management.
JUN 2025 – MAR 2026 : Contract
Impact: Led product design across two strategic betting initiatives: the end-to-end sports betting journey ahead of the 2026 FIFA World Cup, and a new suite of AI-generated Multi products designed to integrate naturally within Sportsbet's broader betting ecosystem.
AUG 2024 – JUN 2025 : Contract
Impact: Improved find-ability and decision confidence across search and listing experiences, while building design system foundations for scale.
OCT 2023 – AUG 2024 : Contract
Impact: Defined and shipped an MVP for a real-estate social and video product, reducing creation friction and improving onboarding success.
MAR 2021 – SEP 2023 : Full Time
Impact: Owned design across major EngagementHQ initiatives from problem definition through validation and delivery, bringing stakeholders along through clear rationale and evidence-based decision-making.
ARP 2020 – MAR 2021 : Contract
Impact: Improved adoption and task success across learning workflows, while strengthening design system foundations.
JAN 2019 – APR 2020 : Contract
Impact: Delivered accessible, build-ready UX and UI for enterprise and government initiatives with measurable usability improvements.
JAN 2018 – DEC 2018 : Contract
Impact: Shipped client work faster by tightening problem definition, reducing iteration, and improving delivery consistency.
JUN 2017 – DEC 2018 : Contract
Impact: Improved retail customer experiences across web and lifecycle communications through research-led UX and UI.
FEB 2014 – JUL 2017 : Full Time
Impact: Delivered brand-to-product work across a wide client mix, building strong fundamentals in systems and delivery craft.
JAN 2012 – JAN 2014 : Full Time
Impact: Supported early UX and UI practice across web and mobile product surfaces and marketing acquisition.
“Luke is a dedicated team player and a trustworthy person. He often goes the extra mile and his outgoing nature, positive attitude and calm personality brings a good vibe to the rest of the team.”
Lead designer & CEO
“Intelligent, strategic & articulate, it is rare to find a designer with Luke’s aptitude for design.”
UX Design Director
Colophon
Design & code by Luke Syrylo
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